Areas of Obsession
Creative Direction
Branding
Packaging Design
Photo + Video Shoots
Graphic Design
Social Media Visuals
Bringing Joy
Human Connection
Backed with almost two decades of experience in branding, strategic design and product development for professional and consumer products companies in the beauty, wellness and fitness industries. A deep well and passion for seamlessly working within, leading and inspiring creative teams. Proven history of leveraging visual design competency to exceed business objectives, excite consumers and sustainably grow brands.
Armed with a keen eye for aesthetic, aligning to the highest creative and brand standards to bring creative visions to life and breathe beauty into execution. An authentic passion for design manifests across diverse professional pursuits, not only as creative director and graphic designer, but as a fitness enthusiast and running coach (and sometimes model). A complex and multi-faceted secret weapon.